Promotion Strategy In Increasing The Number Of Customers At Pt Cakrawala Putra Bersama Banjarmasin
Strategi Promosi Dalam Meningkatkan Jumlah Pelanggan Pada PT Cakrawala Putra Bersama Di Banjarmasin
DOI:
https://doi.org/10.31004/innovative.v5i1.18133Keywords:
Marketing, Strategy, Promotion, CustomersAbstract
This study aims to determine the role of promotion in increasing the number of customers at PT. Cakrawala Putra Bersama in Banjarmasin and what kinds of promotions can increase the number of consumers/customers in a company. The method used in this study is a qualitative descriptive method that aims to describe the nature of something that is going on at the time the researchwas conducted to examine the causes of a particular symptomThe results of this study show that promotion plays a very important rolepromotion activities that companies do then the creation of profits for the company itself, but vice versa if the company is less active in promoting it is likely to cause a loss for the company
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