Pengaruh Integrated Marketing Communication terhadap Brand Image Glad2glow
DOI:
https://doi.org/10.31004/innovative.v5i2.17706Abstract
This study aims to provide an explanation of Integrated Marketing Communication (IMC) and Glad2glow's brand image. This study was conducted with a quantitative approach and using an online survey method. 38 people surveyed purchased and knew Glad2glow products. To show the role of IMC in creating a positive brand image and increasing consumer loyalty, data analysis was conducted using a simple linear regression test with the help of SPSS. To develop a more integrated and efficient marketing strategy, Glad2glow can consider the suggestions given.
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Published
2025-03-03
How to Cite
Salsabila, S., Maulya, W., Q, H. A., Hamidah, N., & El Adawiyah, S. (2025). Pengaruh Integrated Marketing Communication terhadap Brand Image Glad2glow. Innovative: Journal Of Social Science Research, 5(2), 515–530. https://doi.org/10.31004/innovative.v5i2.17706
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Copyright (c) 2025 Salsabila Salsabila, Widya Maulya, Hawa Arofah Q, Nur Hamidah, Sadiyah El Adawiyah
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
