Pengaruh Manajemen Krisis Sec Bowl terhadap Reputasi Perusahaan

Authors

  • Dewi Suryaningsih Universitas Muhammadiyah Jakarta
  • Fina Abiyya Agustin Mubarokah Universitas Muhammadiyah Jakarta
  • Vivi Alayda Rahmat Universitas Muhammadiyah Jakarta
  • Musyafa Danish Alfitra Universitas Muhammadiyah Jakarta
  • Sadiyah El Adawiyah Universitas Muhammadiyah Jakarta

DOI:

https://doi.org/10.31004/innovative.v5i1.17614

Keywords:

Public Relations, Crisis Communication, Crisis Management, SecBowl Kuningan

Abstract

Product cleanliness is very important in a country like Indonesia. Therefore, if a crisis issue arises related to the cleanliness of cutlery and cooking utensils on SecBowl products, it could trigger a crisis. This crisis occurred at Secbowl where there was a violation of employee SOPs in the case of washing cutlery and cooking utensils. This case started when an Indonesian influencer (codeblu) who has 1.3 million followers on TikTok started a disclosure about one of the SecBowl places in Kuningan which allegedly washed its cutlery and cooking utensils in the toilet. Therefore, the Secbowl company carried out a series of crisis management. This is then interesting to research, whether this action can affect the company's reputation. With the aim of finding out how much influence the crisis management carried out by Secbowl had on the Company's reputation. This research used quantitative methods and a survey was conducted on 68 respondents and the results showed that the influence of the independent variable on the dependent variable was 24%.

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Published

2025-01-15

How to Cite

Suryaningsih, D., Mubarokah, F. A. A., Rahmat, V. A., Alfitra, M. D., & El Adawiyah, S. (2025). Pengaruh Manajemen Krisis Sec Bowl terhadap Reputasi Perusahaan. Innovative: Journal Of Social Science Research, 5(1), 913–924. https://doi.org/10.31004/innovative.v5i1.17614

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