Pengaruh Manajemen Krisis Sec Bowl terhadap Reputasi Perusahaan
DOI:
https://doi.org/10.31004/innovative.v5i1.17614Keywords:
Public Relations, Crisis Communication, Crisis Management, SecBowl KuninganAbstract
Product cleanliness is very important in a country like Indonesia. Therefore, if a crisis issue arises related to the cleanliness of cutlery and cooking utensils on SecBowl products, it could trigger a crisis. This crisis occurred at Secbowl where there was a violation of employee SOPs in the case of washing cutlery and cooking utensils. This case started when an Indonesian influencer (codeblu) who has 1.3 million followers on TikTok started a disclosure about one of the SecBowl places in Kuningan which allegedly washed its cutlery and cooking utensils in the toilet. Therefore, the Secbowl company carried out a series of crisis management. This is then interesting to research, whether this action can affect the company's reputation. With the aim of finding out how much influence the crisis management carried out by Secbowl had on the Company's reputation. This research used quantitative methods and a survey was conducted on 68 respondents and the results showed that the influence of the independent variable on the dependent variable was 24%.
References
Akbar, M. F. (2021). Public Relations. DIY: Penerbit Ikatan Guru Indonesia.
Alfansyur, A. a. (2020). Seni Mengelola Data: Penerapan Triangulasi Teknik, Sumber, dan Waktu pada Penelitian Pendidikan Sosial. Historis: Jurnal Kajian, Penelitian dan Pengembangan Pendidikan Sejarah.
Ardiyanto, S. S. (2010). Dasar-dasar Public Relations. Bandung: PT. Remaja Rosdakarya.
Armayanti, N. P. (2022). Public Relation. Merdeka Kreasi Group.
Hamid, F. (2011). Ilmu komunikasi: sekarang dan tantangan masa depan. Indonesia: Kencana.
Khasali, R. (2006). Manajemen Public Relations: konsep dan aplikasinya. Jakarta: Pustaka Utama Grafiti
Luhukay, M. S. (2008). Penerapan Manajemen Krisis di Indonesia: Memotret Krisis dalam Kecamatan Public Relations. Scriptura.
Moleong, L. J. (2005). Metodologi Penelitian Kualitatif. Bandung: Remaja Rosdakarya.
Moleong, L. J. (2007). Metodologi Penelitian Kualitatif. Bandung: Remaja Karya.
Moleong, L. J. (2017). Metode Penelitian Kualitatif. Bandung: PT Remaja Rosdakarya.
Nurtjahjani, F. (2018). Public Relation, Citra dan Praktek: Public Relation, Citra dan Praktek. UPT Percetakan dan Pernerbitan Polinema.
Purba, E. d. (2021). Metode Penelitian Ekonomi. Yayasan Kita Menulis.
Purwaningwulan, M. M. (2013). Public Relations dan Manajemen Krisis. Majalah Ilmiah UNIKOM.
Rohadi, S. (2012). Kerajinan Tenun Goyor Desa Sambirembe sebagai Salah Satu Potensi Wisata di Kabupaten Sragen.
Setiawan, F. (2019). Pengaruh religiusitas dan reputasi terhadap minat muzakki dalam membayar zakat profesi (studi kasus di kabupaten Ponorogo). Jurnal Ilmu Manajemen, 8(1), 13-21.
Silviana, I. (2020). Public Relations Sebagai Solusi Komunikasi Krisis. Scopindo Media Pustaka.
Sugiyono. (2012). Metode Penelitian Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta.
Sugiyono. (2022). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabet.
Wulandari, T. D. (2011). Pengaruh tanggung jawab perusahaan dalam menanggulangi krisis terhadap reputasi perusahaan. Jurnal Ilmu Komunikasi, 8(2).
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2025 Dewi Suryaningsih, Fina Abiyya Agustin Mubarokah, Vivi Alayda Rahmat, Musyafa Danish Alfitra, Sadiyah El Adawiyah

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.