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Hanaya S, Maulana A. Peran Brand Image sebagai Mediator dalam Pengaruh Celebrity Endorser terhadap Purchase Intention Produk Smartphone Samsung di Karawang (Studi Kasus Selebriti BTS). Innovative [Internet]. 2024 Jul. 23 [cited 2026 May 28];4(4):4658-70. Available from: https://j-innovative.org/index.php/Innovative/article/view/13657