Putri AD, Nasution AMU, Tarigan EDS. Pengaruh Viral Marketing Dan Electronic Word Of Mouth (E-Wom) Terhadap Minat Beli Produk Mixue Ice Cream & Tea (Studi Pada Mixue Kapten Muslim Medan). Innovative [Internet]. 2024 Apr. 5 [cited 2026 May 10];4(2):5904-17. Available from: https://j-innovative.org/index.php/Innovative/article/view/10064