HM.Baso, Muhammad Ihsan, and Rohani Rohani. “Implementasi Strategi Promosi Above The Line (ATL), Below The Line (BTL), Dan Through The Line (TTL) Pada UMKM Di Kota Makassar”. Innovative: Journal Of Social Science Research 3, no. 5 (October 8, 2023): 1156–1168. Accessed May 21, 2026. https://j-innovative.org/index.php/Innovative/article/view/4959.