Siagian, Supriadi, and Merry Moy Mita. “Dampak Celebrity Endorsement Dan Online Consumer Review Terhadap Purchase Intention Pada UKM Marketplace Shopee”. Innovative: Journal Of Social Science Research, vol. 4, no. 4, Aug. 2024, pp. 9243-56, doi:10.31004/innovative.v4i4.14154.