BRILLIANA, Clora Widya; SATMOKO, Nugroho Djati; TRIANA, Endang Shyta; MASRUR, Muhamad; SAFITRI, Elvina. The Influence of Brand Identity on Purchasing Decisions with Price as a Moderating Variable. Innovative: Journal Of Social Science Research, [S. l.], v. 4, n. 2, p. 1609–1618, 2024. DOI: 10.31004/innovative.v4i2.9617. Disponível em: https://j-innovative.org/index.php/Innovative/article/view/9617. Acesso em: 30 jun. 2026.