DUMGAIR, Putra Petra. Analisis Pengaruh Content Marketing Dan Electronic Word of Mouth (E-WoM) Terhadap Keputusan Pembelian Mahasiswa STIE Petra Bitung Pada Media Sosial Tik-Tok. Innovative: Journal Of Social Science Research, [S. l.], v. 4, n. 2, p. 8965–8973, 2024. DOI: 10.31004/innovative.v4i2.9441. Disponível em: https://j-innovative.org/index.php/Innovative/article/view/9441. Acesso em: 3 may. 2026.