HM.BASO, Muhammad Ihsan; ROHANI, Rohani. Implementasi Strategi Promosi Above The Line (ATL), Below The Line (BTL), dan Through The Line (TTL) Pada UMKM Di Kota Makassar. Innovative: Journal Of Social Science Research, [S. l.], v. 3, n. 5, p. 1156–1168, 2023. Disponível em: https://j-innovative.org/index.php/Innovative/article/view/4959. Acesso em: 21 may. 2026.