KIRANA, Fauzia Fikri; SUDRAJAT, Ajat. Pengaruh Content Marketing Dan Electronic Word Of Mouth Pada Media Sosial Tiktok Terhadap Keputusan Pembelian Produk Herborist Pada Generasi Z . Innovative: Journal Of Social Science Research, [S. l.], v. 5, n. 4, p. 5147–5158, 2025. DOI: 10.31004/innovative.v5i4.20520. Disponível em: https://j-innovative.org/index.php/Innovative/article/view/20520. Acesso em: 2 jul. 2026.