ARAFAH, Luthfi; SETIADI, Galih; PUTRI, Sabrina Huswatun Hasanah Delia; PURWANTI, Rica Dwi; NUR’ILAH, Siti. Pengaruh Inovasi Varian Rasa Terhadap Daya Tarik Dan Keunggulan Kompetitif UMKM Martabak Pecenongan 78. Innovative: Journal Of Social Science Research, [S. l.], v. 5, n. 3, p. 7301–7310, 2025. DOI: 10.31004/innovative.v5i3.19665. Disponível em: https://j-innovative.org/index.php/Innovative/article/view/19665. Acesso em: 24 may. 2026.