INDRIANTO, Elsa; WIYATNO, Tri Ngudi; PUTRA, Fibi Eko. Analisis Strategi Pemasaran Lanting Menggunakan Metode SWOT Dan Quantitative Strategic Planning Matrix (QSPM) Di UMKM Lanting Agung. Innovative: Journal Of Social Science Research, [S. l.], v. 5, n. 2, p. 3893–3907, 2025. DOI: 10.31004/innovative.v5i2.18280. Disponível em: https://j-innovative.org/index.php/Innovative/article/view/18280. Acesso em: 24 may. 2026.