RAFIAH, Kurnia Khafidhatur; RAHMAWITA , Oktavia. Celebrity Endorsers and Brand Image: Investigating the Drivers of Consumer Purchase Decision. Innovative: Journal Of Social Science Research, [S. l.], v. 5, n. 1, p. 5196–5208, 2025. DOI: 10.31004/innovative.v5i1.17712. Disponível em: https://j-innovative.org/index.php/Innovative/article/view/17712. Acesso em: 11 oct. 2026.