MALAU, Paskal Zefanya; SALSABILA, Talitha Aryana; EFENDI, Fairuz Irhab Adinata; AZIZAH, Anisa Nur; FERDINAND, Cleo Firman; ALGHIFARI, Ahmad Rifki; MAHARANI, Neysa Defi; SHOLIHATIN, Endang. Analisis Perbandingan Tagline "Jagonya Ayam" pada Iklan KFC dengan Tagline "We Got You" pada Iklan Wendy’s terhadap Brand Awareness Produk bagi Pengguna Media Sosial X. Innovative: Journal Of Social Science Research, [S. l.], v. 5, n. 1, p. 940–954, 2025. DOI: 10.31004/innovative.v5i1.17254. Disponível em: https://j-innovative.org/index.php/Innovative/article/view/17254. Acesso em: 18 apr. 2026.