AROHMAN, Arohman; PRANOTO, Aji; WAGIYO, Wagiyo; MAMUSUNG, Robby; RIANSYAH, Ananda Adi. The Influence Of Brand Familiarity On Purchasing Decisions With Service Quality As A Moderating Variable. Innovative: Journal Of Social Science Research, [S. l.], v. 4, n. 4, p. 11478–11489, 2024. DOI: 10.31004/innovative.v4i4.14513. Disponível em: https://j-innovative.org/index.php/Innovative/article/view/14513. Acesso em: 11 jun. 2026.