SIAGIAN, Supriadi; MITA, Merry Moy. Dampak Celebrity Endorsement Dan Online Consumer Review Terhadap Purchase Intention Pada UKM Marketplace Shopee. Innovative: Journal Of Social Science Research, [S. l.], v. 4, n. 4, p. 9243–9256, 2024. DOI: 10.31004/innovative.v4i4.14154. Disponível em: https://j-innovative.org/index.php/Innovative/article/view/14154. Acesso em: 8 jun. 2026.