HANAYA, Syadira; MAULANA, Asep. Peran Brand Image sebagai Mediator dalam Pengaruh Celebrity Endorser terhadap Purchase Intention Produk Smartphone Samsung di Karawang (Studi Kasus Selebriti BTS). Innovative: Journal Of Social Science Research, [S. l.], v. 4, n. 4, p. 4658–4670, 2024. DOI: 10.31004/innovative.v4i4.13657. Disponível em: https://j-innovative.org/index.php/Innovative/article/view/13657. Acesso em: 28 may. 2026.