IRZIANSYAH, Rizki Lutfi; HENDRAYANI, Rina Maria. Pengaruh Brand Equity dan Kualitas Produk Terhadap Keputusan Pembelian Produk Uniqlo (Studi Pada Mahasiswa Universitas Singaperbangsa Karawang). Innovative: Journal Of Social Science Research, [S. l.], v. 4, n. 4, p. 525–535, 2024. DOI: 10.31004/innovative.v4i4.12942. Disponível em: https://j-innovative.org/index.php/Innovative/article/view/12942. Acesso em: 10 may. 2026.