HISAN, Khoirotun; GUSNADI, Azzalia; AKMAL, Fahril; AURELIA, Alisha Nadine; MAESAROH, Syti Sarah. Dampak Gerakan Boikot Pada Produk McDonald’s Indonesia Melalui Analisis Citra Merek, Loyalitas Konsumen, dan Minat Beli. Innovative: Journal Of Social Science Research, [S. l.], v. 4, n. 3, p. 19150–19163, 2024. DOI: 10.31004/innovative.v4i3.11470. Disponível em: https://j-innovative.org/index.php/Innovative/article/view/11470. Acesso em: 7 sep. 2026.