PUTRI, Aprilla Dwiana; NASUTION, Amrin Mulia Utama; TARIGAN, Eka Dewi Setia. Pengaruh Viral Marketing Dan Electronic Word Of Mouth (E-Wom) Terhadap Minat Beli Produk Mixue Ice Cream & Tea (Studi Pada Mixue Kapten Muslim Medan). Innovative: Journal Of Social Science Research, [S. l.], v. 4, n. 2, p. 5904–5917, 2024. DOI: 10.31004/innovative.v4i2.10064. Disponível em: https://j-innovative.org/index.php/Innovative/article/view/10064. Acesso em: 10 may. 2026.