Afif, M. et al. 2025. PENGARUH PROGRAM INSENTIF TABUNGAN BALAPAN DEPOSITO DAN CUSTOMER RELATIONSHIP MANAGEMENT TERHADAP MINAT MENABUNG NASABAH PADA PT BANK SUMUT KCP ASIA. Innovative: Journal Of Social Science Research. 5, 1 (Feb. 2025), 6457–6469. DOI:https://doi.org/10.31004/innovative.v5i1.18086.