Hanaya, S. and Maulana, A. 2024. Peran Brand Image sebagai Mediator dalam Pengaruh Celebrity Endorser terhadap Purchase Intention Produk Smartphone Samsung di Karawang (Studi Kasus Selebriti BTS). Innovative: Journal Of Social Science Research. 4, 4 (Jul. 2024), 4658–4670. DOI:https://doi.org/10.31004/innovative.v4i4.13657.