Putri, Aprilla Dwiana, Amrin Mulia Utama Nasution, and Eka Dewi Setia Tarigan. “Pengaruh Viral Marketing Dan Electronic Word Of Mouth (E-Wom) Terhadap Minat Beli Produk Mixue Ice Cream & Tea (Studi Pada Mixue Kapten Muslim Medan)”. Innovative: Journal Of Social Science Research 4, no. 2 (April 5, 2024): 5904–5917. Accessed August 2, 2026. http://j-innovative.org/index.php/Innovative/article/view/10064.