NURSILAWATI, Nursilawati; ZINAIDA, Rahma Santhi. Strategi Komunikasi Pemasaran Melalui Penyelenggaraan Event Dalam Upaya Meningkatkan Minat Pendengar Radio 97.5 Play FM Palembang. Innovative: Journal Of Social Science Research, [S. l.], v. 6, n. 2, p. 10–24, 2026. DOI: 10.31004/innovative.v6i2.16098. Disponível em: http://j-innovative.org/index.php/Innovative/article/view/16098. Acesso em: 4 oct. 2026.