FITRIA, Jihan Dwi; HARAHAP, Dinda Permatasari. Pengaruh Emotional Branding Terhadap Purchase Intention Pada Brand Kecantikan “Dove” Pada Mahasiswi Fakultas Psikologi Universitas Medan Area. Innovative: Journal Of Social Science Research, [S. l.], v. 4, n. 4, p. 10873–10880, 2024. DOI: 10.31004/innovative.v4i4.14177. Disponível em: http://j-innovative.org/index.php/Innovative/article/view/14177. Acesso em: 25 jul. 2026.