EKA PUTRA, Johni; PERMANA, Ujang; FATMAWATI, Elia Resha; SUPRIYANTO, Wawan; NORAGA, Gilang Bhirawa. The Influence Of Marketing Content On Purchasing Decisions With Electronic-Word Of Mouth As A Moderating Variable. Innovative: Journal Of Social Science Research, [S. l.], v. 4, n. 3, p. 17459–17468, 2024. DOI: 10.31004/innovative.v4i3.12639. Disponível em: http://j-innovative.org/index.php/Innovative/article/view/12639. Acesso em: 22 jun. 2026.