Permana, V.B. et al. 2024. Pengaruh Citra Merek Dan Brand Ambassador Korea Di Shopee Terhadap Minat Beli Mahasiswa Unsika. Innovative: Journal Of Social Science Research. 4, 6 (Dec. 2024), 5843–5852. DOI:https://doi.org/10.31004/innovative.v4i6.16599.